- Build Trust:
Establish and maintain a positive track record in the marketplace.
- Advertise Honestly:
Adhere to established standards of advertising and selling.
- Tell the Truth:
Honestly represent products and services, including clear and adequate disclosures of all material terms.
- Be Transparent:
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
- Honor Promises:
Abide by all written agreements and verbal representations.
- Be Responsive:
Address marketplace disputes quickly, professionally, and in good faith.
- Safeguard Privacy:
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.
- Embody Integrity:
Approach all business dealings, marketplace transactions and commitments with integrity.
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